Vibrant, authentic and captivating, Bella Hadid shines bright in Swarovski’s new dynamic collection.
Conceived by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the portraits of Bella Hadid capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style.
It’s a contemporary quality personified by Hadid, whose transformative look serves as a muse for the campaign, embodying the multidimensional mindset of a fresh fashion mentality: a free and fluid approach to dressing that defies the codes of tradition.
The attitude inspires a portrait series founded in a new generation’s informal and effortless relationship with bold crystal jewellery and its storied connotations of glamour. No longer reserved for ballroom opulence, Swarovski Crystals embodies joyful glamour. Casually adapted to our contemporary wardrobes, crystals become an everyday tool for self-expression.
This evolution is illustrated in the six faces of Bella Hadid represented by six colours of crystal jewellery. Symbolic of a window into the world of Swarovski, each portrait is framed by a coloured crystal aperture cut in the octagonal shape of the brand’s logo, packaging, and signature Millenia Family.
Speaking about the collaboration, Englebert said: “Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity.
“She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection.
“Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind.”
Hadid voiced excitement about the power of inclusivity and expression. “I was very familiar with Swarovski already,” she states. “It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewellery brand of the future. Jewellery is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that.”
Here are the energies and symbolic meaning behind each colour of the crystalised rainbow:
Yellow Sporty Bella
Highlights the energetic and invigorating properties of yellow in an upbeat and affirmative styling proposition centred around the Lucent Family’s full-cut crystals which radiate pure sunlight. The bold, joyful pieces celebrate colour in their most vibrant form.
Pink Sweet Bella
Captures the bubbly and girly codes of pink with empowered overtones reflective of the colour’s sweet but potent impact.
Green Cool Bella
Epitomises a casual approach to crystal jewellery in a styling language inspired by the inherently natural and carefree qualities of the colour green. Symbolic of growth and process, green embodies the values of a new generational attitude.
Blue Bohemian Bella
Embraces the serene and soothing effects of blue in a chilled-out, insouciant and carefree attitude to styling. Effortlessly sleek, she freely mixes dress codes and adds her own laidback touches of glamour.
Metallic Sunshine Bella
Expresses the joyful glamour at the heart of Swarovski through the slick impact of metallics and pavé stones. The mood embodies the dazzling and alluring mood of holidays bathed in shimmering sunlight with the Dextera Family’s geometric fusion of masculine metal and precision-cut pavé as its focal point.
Clear White Glam Bella
She is the ballroom beauty of a brave new era where glamour is a joyful state of mind. As an evolution of the classic language of clear crystal jewellery, so connected to the idea of old-world glamour, Hadid portrays an assertive and highly confident approach to occasion dressing, embodied by the elegant Harmonia Family’s necklace and choker.
With their oversized cushion-cut crystals in suspended settings, the pieces give the illusion of floating stones.
You can shop the complete collection by clicking here.