A magazine of the heirs, houses and rituals of modern wealth

Isak Danielson | Beyond the Ballads

No. 1 · Thursday 29 October 2026

Richer or Poorer

Streak0

Best0

Frank C. Mars

The Mars family

Mars

Pictured: Frank C. Mars

$129bn

Forbes · Jun 2026

Larry Page

Larry Page

Google

?

Is Larry Page richer or poorer than the Mars family?

Today’s run is the same for everyone. One wrong answer ends it. Every figure is one DDW has printed, with its source.

Photo credits

Alice Walton: Stephen Ironside, CC BY 4.0
Bill Gates: John Keatley
Carlos Slim Helú and family: Secretaría de Cultura Ciudad de México, CC BY 2.0
Charles Koch: Gavin Peters, CC BY-SA 3.0
Donald Trump: Daniel Torok, public domain
Frank C. Mars: Public domain
J.K. Rowling: Daniel Ogren, CC BY 2.0
Jeff Bezos: Number 10, CC BY 2.0
Jensen Huang: Anderseidesvik, CC BY-SA 4.0
Jim Walton: Walmart Corporate, CC BY 2.0
John D. Rockefeller: Library of Congress, public domain
Mark Zuckerberg: Jeff Sainlar / Meta, CC BY-SA 4.0
Mukesh Ambani: World Economic Forum, CC BY-SA 2.0
Peter Thiel: Gage Skidmore, CC BY-SA 3.0
Pierre S. du Pont: Public domain
Richard Branson: U.S. Department of State, public domain
Rob Walton: Walmart Corporate, CC BY 2.0
Rupert Murdoch and family: Monika Flueckiger, CC BY-SA 2.0
Sergey Brin: Steve Jurvetson, CC BY 2.0
Taylor Swift: Toglenn, CC BY-SA 4.0
The Duke of Westminster: UK Government, Open Government Licence v3.0
Travis Kelce: Erik Drost, CC BY 2.0
Warren Buffett: Mark Hirschey, CC BY-SA 2.0
William Randolph Hearst: Harris & Ewing, public domain
Other photographs: DDW archive.