Gucci Reveals Collaboration With Adidas At Milan Fashion Week
Fashion4 Minutes Read

Gucci Reveals Collaboration With Adidas At Milan Fashion Week

February 26, 2022 Share

It’s been two years since Alessandro Michele put Gucci on the Milan runway and let’s be real, his homecoming was never going to be business as usual.

Only a few days in and Milan Fashion Week has already provided us with a slew of viral moments, from Bella and Gigi Hadid dressed as furniture for Moschino, Fendi‘s tiny bags, and Diesel‘s inflatable dolls, to the much-anticipated reveal of what is sure to be the year’s hottest collab: Adidas x Gucci.

The idea of prospective cooperation between the two companies has been circulating for a few months, but Gucci’s AW22 show confirmed it by sending models down the catwalk in high-fashion ensembles with both the distinctive GG monogram and three-stripe logos.

The Italian fashion label delivered on a dazzling display titled ‘Exquisite,’ set within a hall of mirrors, with a star-studded audience including a glowing, pregnant Rihanna sat on the frow beside partner ASAP Rocky.

Credit: Gucci

The show notes for Gucci’s creative director Alessandro Michele read: ‘I use the metaphor of the magical mirror to approach the phantasmagorical power of fashion. A sacred power that radiates from the surface of the fabrics. And there I work, on this tactile surface, through cross-references, alterations, loopholes and grafts. Juxtaposing worlds and meanings. Altering the stability of perception. Manipulating and magnifying the existing.’

What could be more of a juxtaposition than Gucci’s opulent tailoring adorned with the sporty Adidas logo? Michele teased the collaboration by sending out the first models in traditional Adidas trainers before delivering the goods: intricately cut, contemporary suiting with the lateral three stripes, Adidas-embroidered knitwear, sporty-chic gowns, and ultra-covetable accessories like hats, bags, gloves, and shoes.


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Author: Imogen Burnett