HoYeon Jung | Meet The New Global House Ambassador For Louis Vuitton
Fashion10 Minutes Read

HoYeon Jung | Meet The New Global House Ambassador For Louis Vuitton

byMichelle LaverOctober 12, 2021

For the past five years, HoYeon Jung had been tearing up the runway in South Korea, on her way to becoming one of the most accomplished supermodels of all time. But after appearing in Netflix’s new thriller series – “Squid Game” her rise to fame has skyrocketed like never before.

HoYeon Jung

In fact, HoYeon Jung has gained a whopping 15 million followers in just three weeks, making her the most-followed South Korean actress on Instagram, according to Forbes.

“Just the fact that so many people around the world are showing their interest puts me in a good mood” – HoYeon Jung

It was announced that HoYeon Jung has scored a major fashion partnership with one of the biggest luxury fashion brands – Louis Vuitton.

The Korean model and actor, who plays Kang Sae-byeok (No. 067) in the Netflix thriller, is officially Louis Vuitton’s newest Global House Ambassador for fashion, watches and jewellery. 

HoYeon Jung

“It is an honour to start my acting career with Louis Vuitton, the brand I have modelled for. I look forward to all the moments with Louis Vuitton as a global ambassador.” – HoYeon Jung

So, how did this 27-year old go from being unsure of what she wanted to do with her life, to excelling overnight to live a life of luxury as the worlds most loved South Korean?

Jung has been modelling since the age of 16, and “Squid Game” is her first acting credit as far as television or film.

And while the new Netflix series may have brought her instant global fame, she has actually been known in South Korea for several years.

2013, placed her in second place on the fourth season of Korea’s Next Top Model, while a 2015 Vogue article dubbed her “Korea’s next top model”. 

In 2018, she was ranked as one of the “Top 50” female fashion models by one of the most influential fashion news sites in the fashion industry- Models.com

Jung had worked with Louis Vuitton before. At 20 years old the top model made her Paris Fashion Week debut as an exclusive in Louis Vuitton’s 2017 spring ready-to-wear show, walking the runway in a corset leather dress and fiery red hair. 

She has also walked for Chanel Haute Couture, Bottega Venetta, Fendi, and Prabal Gurung, among other brands.

After moving to New York City to find her next challenge, the star decided to step into acting. She secured herself an agent and before she knew it her first acting role had arrived – “Squid Game”.

For HoYeon Jung—who plays secretive pickpocket Kang Sae-byeok, a.k.a. competitor 067, her role involves a North Korean defector trying to win money to retrieve family members trapped across the border.

Her acting role boosted her once 400 000 followers on Instagram to a whopping 15 million.

HoYeon Jung’s rise to fame and fortune has only just begun, she is currently fronting Adidas’ new “adicolor” campaign.

With a hopeful second season of “Squid Game” on the horizon, we look forward to seeing what’s next for the superstar.


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