A magazine of the heirs, houses and rituals of modern wealth

Isak Danielson | Beyond the Ballads

No. 2 · Friday 30 October 2026

Richer or Poorer

Streak0

Best0

Pierre S. du Pont

The du Pont family

DuPont

Pictured: Pierre S. du Pont

$22bn

Forbes · Jun 2026

Rob Walton

Rob Walton

Walmart

?

Is Rob Walton richer or poorer than the du Pont family?

Today’s run is the same for everyone. One wrong answer ends it. Every figure is one DDW has printed, with its source.

Photo credits

Alice Walton: Stephen Ironside, CC BY 4.0
Bill Gates: John Keatley
Carlos Slim Helú and family: Secretaría de Cultura Ciudad de México, CC BY 2.0
Charles Koch: Gavin Peters, CC BY-SA 3.0
Donald Trump: Daniel Torok, public domain
Frank C. Mars: Public domain
J.K. Rowling: Daniel Ogren, CC BY 2.0
Jeff Bezos: Number 10, CC BY 2.0
Jensen Huang: Anderseidesvik, CC BY-SA 4.0
Jim Walton: Walmart Corporate, CC BY 2.0
John D. Rockefeller: Library of Congress, public domain
Mark Zuckerberg: Jeff Sainlar / Meta, CC BY-SA 4.0
Mukesh Ambani: World Economic Forum, CC BY-SA 2.0
Peter Thiel: Gage Skidmore, CC BY-SA 3.0
Pierre S. du Pont: Public domain
Richard Branson: U.S. Department of State, public domain
Rob Walton: Walmart Corporate, CC BY 2.0
Rupert Murdoch and family: Monika Flueckiger, CC BY-SA 2.0
Sergey Brin: Steve Jurvetson, CC BY 2.0
Taylor Swift: Toglenn, CC BY-SA 4.0
The Duke of Westminster: UK Government, Open Government Licence v3.0
Travis Kelce: Erik Drost, CC BY 2.0
Warren Buffett: Mark Hirschey, CC BY-SA 2.0
William Randolph Hearst: Harris & Ewing, public domain
Other photographs: DDW archive.