Handmade knitwear and one-of-a-kind crocheted goods are becoming increasingly popular as people turn away from fast fashion.
2022 is the year of knitwear which is no longer boring, thanks to a surge of new designers. Here are five brands that are revolutionising the market with their cutting-edge and one-of-a-kind slow fashion creations.
A. Roege Hove
Amelia Røge Hove Geertsen‘s knitwear has continued to grow since her brand launched in 2019. She won the annual Magasin du Nord Fashion Prize in November 2021, honouring her as one of Copenhagen’s greatest up-and-coming designers. Her quirky creations are certainly something to behold.
There’s some irony in showcasing traditional handcraft along with vintage apparel in a semi-artificial digital world. Because of its sustainable mohair items and avant-garde headwear, Nong Rak – which also serves as a vintage outlet – has swiftly gained a devoted following on Instagram especially. Run, don’t walk to get one of their pieces before they sell out.
Lily Yeung‘s meditative crochet hobby, which she revived during the pandemic, grew into a much larger project and when she began posting her creations on her Instagram page, demand for her designs surged. In just a few months, the Navajo and Chinese model’s custom-made designs have gained a cult following, selling out on e-tailer APOC. Upcycled materials, thankfully, are at the heart of the brand’s DNA, allowing for unique and tactile clothes.
Loupy Studio is described as a one-woman show and sees Evvia Gonzales creating one-of-a-kind crochet pieces from the comfort of her own sofa. Impressively, each unique design is created with vintage or deadstock luxury materials, found on eBay or in second-hand shops. Her hobby-turned-business has seen her Instagram gain almost 25,000 followers.
Cavia, an upcycling and eco-friendly clothing brand founded in Italy by Martina Boero, is another brand that can thank Covid lockdown boredom for its conception. It focuses on knits and unique crochet pieces, and each piece is handcrafted in Italy using repurposed vintage items, leftover yarns, and sustainable fabrics. In addition to boredom alleviation, Boero was insistent that his new project would have sustainability at its centre.