Coty has written the Kardashian-Jenners two very large cheques, and of the family’s seven adults only three have a fortune that anyone with a masthead has been willing to print.
Kris Jenner raised six children, and each of them has at some point been told by the internet what they are worth. DDW ranks the family only on a dated estimate published under a name a reader would recognise, highest first. On that rule, three of the seven adults make the ladder: Kim Kardashian, Kylie Jenner and Kris Jenner herself. Kourtney Kardashian, Khloé Kardashian, Rob Kardashian and Kendall Jenner have no fortune printed under the Forbes or Bloomberg name, and DDW does not supply one. A net worth is an outsider’s estimate of private wealth, and it moves every time a private company is valued again.
Kim Kardashian stands on the top rung
Parade’s 2026 roundup of the family’s fortunes puts Kim Kardashian at $1.9bn, the largest estimate attached to anyone in the family. Her businesses are Skims, SKKN and KKW Beauty, and the last of these has paperwork a reader can open. Coty agreed in June 2020 to buy a fifth of the beauty business, and its quarterly filing records completion on 4 January 2021, with $200m paid in cash. Four fifths of the business stayed outside Coty’s hands. The price was set by a company with shareholders to answer to, which is a sterner examiner than any rich list, and it was set without the founder giving up the bulk of what she had built. A minority sale is how a founder learns the price of her company without parting with it. Kim’s estimate rests on more than that one transaction, but the transaction is the part of her fortune that has been tested by a buyer, in writing, with money changing hands on a named date. Few celebrity fortunes can point to a public company’s cash receipt.
Kylie Jenner sold Coty the majority
The same roundup puts Kylie Jenner at $670m, second only to Kim, and then describes a “big step down” to everyone else. Her fortune met a buyer before her sister’s did. CNBC reported on 18 November 2019 that Coty was taking 51% of Kylie Cosmetics for $600m, which made the company majority-owned by the same group that would, seven months later, agree to buy into Kim’s. In DDW’s reading, this is where the two daughters part company: one beauty house, two opposite answers to the question of how much of yourself to sell. Kim sold Coty a minority. Kylie sold it the majority, and with it the larger share of a company bearing her first name. Founders who sell control usually fade from the brand they started, and the new owners repaint the shopfront at their leisure. When the brand is the founder’s own first name, fading was never on offer, so the arrangement depends on her staying exactly as famous as she was on the day of signing. From that winter, a company called Kylie had a majority owner called Coty.
Kris Jenner’s Forbes estimate dates from 2022
Forbes put Kris Jenner at $200m in its 50 Over 50 feature of 14 October 2022, an estimate built from her homes, her television earnings and the dividends paid by her daughters’ companies. The same feature credits her with a stake in Safely. It is the oldest figure on the ladder and it comes straight from a Forbes page, which makes it the best sourced and the most stale at once. The 2026 roundup adds the arrangement that explains the rest: a manager’s fee of 10 per cent on her children’s projects. Hers is the one fortune in the family assembled largely from everybody else’s. The daughters build the companies and she draws dividends; the children take the projects and she takes her tenth. A mother who is also the manager collects twice, once in affection and once in commission. Four years on, the estimate has not been refreshed by Forbes in any page DDW can link, so it stands with its date attached. In a family ranked by money, the manager is paid on every rung.
Kendall Jenner has no Forbes or Bloomberg figure
Kendall Jenner is the family’s model, and the one sibling whose working life is usually described by a job title before a company name. Forbes and Bloomberg have published no net-worth figure for her, and DDW will not borrow one from the sites that fill the gap with confident, contradictory numbers. A year’s pay, however handsome, measures something different from a fortune, which is what remains once agents, tax and houses have taken their share. The family’s two largest named fortunes were made by selling equity in companies; a model’s income arrives as fees, and fees have to be saved and invested before they turn into a net worth anyone can estimate. Parade’s “big step down” after Kylie covers the rest of the family, but neither Forbes nor Bloomberg has said how far down Kendall stands, or whether she stands down at all. DDW’s reading is that the sourced evidence cannot place her anywhere on the ladder, high or low, and a ranking that pretends otherwise is guessing in a nice font. Her rung is there, and nothing is written on it.
Kourtney, Khloé and Rob share an unnumbered rung
Kourtney Kardashian, the eldest daughter, Khloé Kardashian and Rob Kardashian, Kris Jenner’s only son, sit with Kendall: no fortune printed under the Forbes or Bloomberg name, and so no number from DDW. By our count, the two members of the family with named 2026 figures, Kim and Kylie, are exactly the two whose companies Coty bought into, the first for a fifth and the second for the majority. The third figure on the ladder, their mother’s, is the Forbes estimate that includes dividends from her daughters’ businesses. The pattern says less about who has the most money than about whose money has met a buyer. A private fortune with no sale behind it is an opinion; one with an SEC filing behind it is an opinion with a receipt. The four unpriced siblings may be richer or poorer than the gossip pages suppose, and DDW has no way of knowing which. The family’s paperwork, so far, has been written by Coty’s lawyers and Forbes’s reporters, and both have spent most of their ink on two sisters and one mother.
So the richest member of the family in 2026 is Kim Kardashian, with Kylie Jenner second and their mother third on an estimate four years old. On those figures, Kim is the family’s only billionaire.
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Cover photograph via Cosmopolitan.
