The British Fashion Council has announced that London Fashion Week will run from 17- 21 September 2021. The spring/summer 2022 collection event will contain a packed schedule of both physical shows and digital live streams.
In partnership with its Principal Partner Clearpay, London Fashion Week will celebrate the reopening of London by relaunching a City-Wide Celebration programme across the capital.
The dynamic schedule, open to all, will include events and enablements in partnership with key retailers, cultural institutions, and businesses.
London Fashion Week has rolled out a city-wide celebration during previous seasons. But with physical events expected to be adhering to Covid-19 guidelines, runways may bestow a different kind of sentiment to this year’s fashion rollout.
The week’s event is usually held twice a year, in February and September, and there are, likewise specific men’s fashion week shows in January and June.
As a “Big Four” fashion week alongside Milan, Paris, and New York, London owns a significant piece of the worldwide market and is known for its inventive creations.
Due to the recent pandemic, London Fashion Week spring/summer 2022 will be a mostly in-person invite-only. However, some shows will be digital-only, and some will be live-streamed on or through the various designers’ personal social media platforms.
To attend the events you can request a press pass or choose an event you want to sit in on. Head over to the fashion calendar and look out for the: open-to-the-public shows.
The great news, however, is that the public will be able to view the digital ‘happenings’ from the comfort of their sofas too – just visit londonfashionweek.co.uk to watch specific events closer to the time.
Another major addition to this year’s event is the introduction of using the popular viral social media platform-TikTok, as an online space for designers to showcase their masterpieces.
The British Fashion Council (BFC) has partnered with TikTok as part of the NewGen talent scheme.
It will serve as a principal partner and host at various venues during London Fashion Week.
“We are proud to be the first international fashion council to partner with TikTok to support emerging talent, and we look forward to working with the team to showcase the best of what British fashion has to offer” – Caroline Rush
The British Fashion Council, a non-profit intending to advance British fashion in the UK and abroad, was established in 1983 and started London Fashion Week in 1984. Ever since then, the show has grown into a timely iconic event held in gallery spaces around London.
Events usually take place at dedicated show spaces as well as the city’s most famous landmarks, from the Tate Modern to the Foreign & Commonwealth Office and Serpentine Gallery.
The provisional line-up currently includes over 102 confirmed participating designers who will present new collections this year.
According to London Fashion Week, the September event will incorporate catwalk shows, presentations, appointments, events, digital content and activations.
Known for creativity, innovation and culture, London Fashion Week will once again curate excellence and empower growth, showcasing exceptional designer fashion talent.
London’s show line-up isn’t short of big names.
Some of the big names to get super excited about are Victoria Beckham, Burberry, Erdem and Simone Rocha.
London Fashion Week is entirely gender-neutral and will see a number of landmark menswear moments taking centre stage.
According to GQ, some of these famous faces include Tiger Of Sweden, Erdem, Charles Jeffrey Loverboy, Margaret Howell, Saul Nash, Stefan Cooke, Labrum London and Steven Stokey-Daley.
They will all be presenting their collections in person, while some designers like Vivienne Westwood, Molly Goddard and Edward Crutchley will show theirs digitally.
Elsewhere, the British Fashion Council will be hosting evening events for Jodie Harsh, Matches Fashion, Dazed, Onitsuka Tiger, designer Kaushik Velendra and Richard Quinn.
We cannot wait to see the London Fashion Week launch and showcase its art of prevailing style to the world.
Let the fashion parade begin!
View the entire schedule of the week’s event here.
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