A marriage of Italian Fashion; Marco de Vincenzo joins Etro as the new creative director and orchestrates his first FW this coming September.
Marco de Vicenzo has a curriculum vitae in fashion which can practically overtake any new names on the scene. We’re talking about a role as a Leather Goods Head designer for Fendi (a role he has sustained since the 2000s), creative director of his own brand and, as of recent, creative director of Italy’s finest; Etro.
Taking on The Role of Creative Direction at Etro
De Vicenzo, unlike many others ascending into creative direction positions in the fashion industry, is a shy Instagram poster, instead opting for a more private life behind the scenes. That being said, following his appointment he was quick at announcing on socials, taking it to Instagram to publish his new position, De Vicenzo spoke: “I’d love to share with you my happiness for being appointed creative director of Etro! Thanks to all of you who are always by my side.”
Etro, as we all know, is notorious for their fabric sensitivity and work in textile and pattern-making, so De Vicenzo’s appointment comes as no surprise. The designer, whom we have seen working with fabrics and textiles through his own brand in collaborations with CC Tapis, has Etro‘s support through and through.
“Through his sensitivity for colours, prints and fabrics, we are sure that Marco will be able to translate at best Etro’s extraordinary heritage into new interpretations for the brand’s different collections and also giving a new drive to the world of accessories.” Spoke Fabrizio Cardinali, CEO of Etro on the press release.
A Trip Down Memory Lane: Etro’s Latest Runway Show
Etro, a brand established in the late 60s, has always been loud and maximalist. A quick flick through their runway archives is enough to prove that the uniform of black and white which took over fashion in recent years never seeped into the Italian house, a brand which has sustained Italian extravaganza to the very limit. Consequently, it has cultivated a very distinct design style, which is why it is bound to be interesting to see what direction De Vicenzo gears the Luxury house towards in his fashion mandate.
His debut to the public will come relatively soon, with Marco de Vicenzo exhibiting his works at Milan Fashion Week this coming September. This runway will follow up Etro’s latest at the Fall Ready-to-wear 2022 show, where the brand went all out in its pursuit of exciting new ideas. The result was a runway that Veronica Etro herself described as “zoomed heritage”, as if aliens had zoomed into the brand’s collections from previous years. Her words, not ours.