In recent years, Copenhagen Fashion Week has positioned itself as a pioneer in terms of sustainability, setting a set of basic requirements that all brands must meet by 2023. Given the critical need for fashion to address its damaging impact on the planet, Copenhagen Fashion Week intends to promote transformation throughout the industry.
It’s no wonder, then, that a new crop of talent emerging from the Danish capital – take streetwear brand (Di)vision, for example – is committed to being environmentally friendly.
This season, there are a slew of new innovative and exciting names to keep an eye on, many of whom advocate for a slower approach to fashion and design. These are three of the brands debuting at Copenhagen Fashion Week this week.
Swedish designer Jade Copper, who won this season’s prestigious Talent Slot at Copenhagen Fashion Week, started her namesake label in 2020, just after the pandemic broke out. The Beckman’s College of Design alumna develops her feminine, usually sensual, creations out of leftover materials, that she produces in limited quantities in Stockholm. Jade Cropper’s goal is to stay clear of fast fashion and focus on designs that are both inclusive and long-lasting.
Kerne Milk, which began as a personal passion project for founder Marie Mark in 2019 and is now run alongside Katrina Anne Wittig, has already amassed an A-list following, including Kendall Jenner and Kim Kardashian. The brand strives to produce one-of-a-kind designs that complement curves and accentuate the body’s natural contours. It accomplishes this through repurposing deadstock materials and fabric scraps, as well as creating jobs through a social company with which it collaborates to produce its garments.
Iso.Poetism by Tobias Birk Nielsen
Tobias Birk Nielsen’s Iso.Poetism – one of the contenders for this season’s Zalando Sustainability Award – launched in 2017 and concentrates on developing designs utilising recycled and reused materials, as well as unique and innovative dyeing methods. The story behind the garments are what the menswear brand is built around.