Detroit rapper Eminem dropped a surprise new line of merchandise last week as part of his Black Friday collection. #momsspaghetti 😍🍝👕


So, What Happened At Miami Swim Week?

It’s the hottest event in the fashion week calendar. 

This weekend, July 7th – 11th, saw models, designers, photographers and prolific party-goers descend on Miami for Swim Week – where the action away from the runway is just as enticing as the catwalks themselves. 

Given that the event had to take a year out due to the ongoing COVID-19 pandemic, it’s no surprise that everyone involved in Miami Swim Week wanted to step it up for 2021 – and it certainly seems that they pulled this off in spectacular fashion. 

From the swimwear lines themselves to the celebrations surrounding their unveilings, Miami Swim Week 2021 was a pretty incredible event. So, where did those who weren’t lucky enough to get in on the action in-person miss out?

First up, the shows. Once again, some of the biggest names in the designer swimwear world were out in full force to debut their new lines, making it clear that summer 2021 is all about going big or going home. Labels such as Honey Birdette, Oh Polly, Nalu and Nia Lynn all took their vibrant new designs to the Miami runway, impressing attendees with even the highest of style standards. 

There’s certainly plenty of different trends heading to the forefront of swimwear design right now, with the shows including something to suit each and every woman heading poolside this summer. It was also clear that inclusivity was high on the priority list for many of Miami Swim Week’s biggest designer names – the range of models walking in the shows was more inclusive than ever. 

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When it comes to the most popular trend on show, it’s looking like less is more this summer – literally. There’s no doubt whose collection demonstrated this best at 2021’s Swim Week, as ‘King of Tape’ Joel Alvarez unveiled a particularly attention-grabbing collection created entirely out of varying shades of tape. 

During the show, some of Swim Week’s hottest models took to the runway wearing nothing but Alvarez’s risque designs – given the placement of some of the tape, it looks as though Alvarez was keen that as little as possible would be left to the imagination of fans. 

Of course, Alvarez is no new name to Miami Swim Week. The designer has been creating these intricate and – it goes without saying – sexy looks since launching The Black Tape Project back in 2008. In the years since, he’s garnered a huge reputation and over 500,000 Instagram followers, all of which were excited to see what he’d come up with next. We can certainly say that he did not disappoint. 

Alvarez sells the tape used in his designs online, so you may just catch his creations being replicated across Miami this summer – or decide to try it out for yourself. 

There was also no shortage of incredible parties taking place across the weekend. Amongst those hosting were several of the weekend’s headline designers, as well as some of the biggest names across Miami’s party scene. 

Soho Beach House was transformed for the official swimwear line debut by POSTER GIRL, who celebrated the release with a glamorous pool party, whilst Lila Nikole marked the release of their latest luxury line with an invite-only soiree at a private mansion location.

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Amber Black

Riley Ingram

In fact, several famous venues across Miami played host to a series of eclectic events over the weekend, as the city’s glitterati celebrated Swim Week into the early hours – most dressed, fittingly, in their own premium-brand swimwear. Guests at the parties included an impressive list of Miami’s hottest names. Purple, known to many as the king of the Miami nightlife scene, was spotted partying with model Savannah Montano during a Swim Week event at iconic venue Swan. Models Amber Black and Riley Ingram put in equally exciting appearances at VIP swimwear parties across the city.

It’s clear that this was one weekend within the fashion calendar that everyone wants to get involved with. If we were you, we’d already be scouring our contacts for anyone that could secure an invite for Swim Week 2022…

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