Egonlab’s runway for Paris Fashion Week is playful, colourful and very graphic; creating a stark contrast to their previous winter collection.
Egonlab, the luxury, arguably goth, and NFT hungry fashion house stepped into Paris menswear fashion week in a concrete warehouse with golden pipes to the beat of some echoing techno.
Staying true to their beliefs, the brand put on a show that is defined by the juxtapositions of modernity and history, romance and rebellion, and sustainability versus creativity.
The first look to open the runway is rather vampire-esque. The long cream coat paired with very short black leather shorts and knee-high black boots looks in equal measures like a historical costume and a modern-day fashion enthusiast’s wardrobe.
Then, of course, there are the chunky boots with soles that grant the model a solid 10cm in height.
The first look to open the runway is rather vampire-esque. The long cream coat paired with very short black leather shorts and knee-high black boots looks in equal measures like a historical costume and a modern-day fashion enthusiast’s wardrobe. Then, of course, there are the chunky boots with soles that grant the model a solid 10cm in height.
Unlike their winter collection, Egonlab is chasing colour and playfulness for the spring-summer season, which means a lot of youthful graphics and clothing that feels fresh without losing its provocative essence.
We see a lot of denim ripped jeans on Egonlab’s runway, paired with anything from long blazers to tight nude coloured vest tops.
As is often the case for the brand, there are a lot of outfits that sport graphic shirts adorned with cartoon characters and accessorised with colourfully bulky necklaces and bracelets.
In fact, accessorising is a big component of Egonlab’s runway; every model is wearing some form of beaded necklace, bracelet, or lonesome earring on their right earlobe.
Similar to other fashion houses in Milan the previous week, Egonlab is betting high on complimentary colours.
We see two particular suits in ochre orange and hot pink which are combined with electric blue and primary green in a visually striking play-on colour.
But it is not only the play on colour that makes these two looks stand out on the runway. The suits are bold in their own right; they are wide-fitting and long, much like a lot of what Egonlab is showcasing for SS23.
The French brand also showcases something else which we haven’t seen in Milan the previous week; women walking down the runway again.
This should be unsurprising; EgonLab has never subscribed to the idea of gendered pieces, but their introduction of female models in menswear fashion week is a refreshing acknowledgement of fashion’s tendency towards a gender-less take on clothing.
Equally, boundary-pushing is their extra short shorts, which are diagonally cut to appear even more dramatic than they already are.
Sometimes they leave the models’ legs out in the open, other times the model’s sport exaggeratedly high leather boots. If shoes aren’t high-top, however, the brand opts for low-rise footwear combined with knee-length white socks.
Florentin Glémarec and Kevin Nompeix break into the runway with a smile. They are dressed in overly long jeans and graphic t-shirts, one arm around each other as they greet their audience.