Noon By Noor Embraced Androgyny At London Fashion Week
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Noon By Noor Embraced Androgyny At London Fashion Week

February 22, 2022 Share



The Noon By Noor designers showcased a collection full of contrasts for the autumn/winter 2022 season, with a clever combination of masculine and feminine codes.

Noon By Noor is a luxury womenswear label located in Bahrain that serves a global client base and audience. It was founded in 2008 by cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa and over the weekend, the brand took to the runway at London Fashion Week

The show began with a model wearing a dinstinctly feminine white blouse with frills on the shoulder and a ribbon knotted around the neck. Simple shorts and knee-high riding boots completed the look.

Noon By Noor collection full of contrasts for the autumn/winter 2022
Image: Noon By Noor

Then came a purposely oversized white shirt worn loosely over a bias cut circle skirt in a faintly metallic material, subtly elevating the look. A plisse shift dress with a high collar came with a sculpted jacket that fit nicely into the waist and sat over a large skirt with blue floral embroidery.

According to the show notes, keywords that underpinned the collection were texture and touch.  Two standout moments were a  feathery white mini dress that seemed like it was fashioned from clouds and a similarly cosy-looking zip-up jacket over long caramel faux fur shorts.

Men’s tailoring emerged as long, flowing trousers worn with a large collared shirt, and as sharp stove pipe trousers paired with a gorgeous outer coat in the deepest midnight blue, while a plain hoodie and long shorts were converted into something opulent, now constructed from raspberry satin.

Denim also makes an appearance, this time in the form of a cropped top with frill detailing on the shoulders and an oversized parka in the same dark denim shade.

Image: Noon By Noor

It’s a modest but well balanced collection, with the designers expertly combining sportswear with femininity and luxurious fabrics thrown in for good measure.  The pair certainly explored their concept well, without it feeling repet, instead making items that are exquisite and deeply desirable.

With the two closing long dresses, they managed to transition from daywear, evening splendour, and even prairie-inspired simplicity in 21 looks, all the while exporing gender fluidity.

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Author: Imogen Burnett
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