It was another eye-opening night for Balenciaga as the red runway went viral. Paris Fashion Week 2021 had never seen so many stars strut it.
Balenciaga, the luxury fashion empire, is run by Creative Director – Demna Gvasalia after replacing Alexander Wang in 2015. The Georgian designer’s vision has infiltrated fashion, streetwear and everything in between.
He has even put DHL, IKEA and Crocs on the runway and is responsible for some of the most significant shifts in fashion for the past few years.
Another example occurred at Paris Fashion Week 2021 for his spring/summer 2022 collection.
On a rainy evening in Paris at Le Théâtre du Châtelet, Balenciaga reimagined the runway and red carpet beauty concept.
Celebrities included Cardi B, Naomi Campbell, “his right-hand woman Martina, team designers Emmanuel, Felix, Romain, his personal assistant Tally, his in-house model Yuri, and his husband Loïk,” says Vogue.
Then, Gvasalia blurred the lines by using celebrities such as Lewis Hamilton, Elliot Page, Offset, Dev Hynes, and Ella Imhoff as models wearing even more looks.
The episode saw an animated Gvasalia fly to Springfield to stage a Balenciaga show for the town’s residents. The characters involved some real celebrity look-a-likes.
As his red carpet runway does viral worldwide, Demna Gvasalia will, too, go down in history as one of the first designers to truly understand internet culture.
His runway memes are designed to break the internet, and his outrageous items ensure he is one of the most talked-about designers working today.
See the entire lineup of celebrities who walked the runway here.