The Lone Design Club Pop-Up Store Launch | London Fashion Week Fringe
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https://ddw.cx/newclub No. Sorry, you can’t come in – you’re not on the list. This phrase has struck terror in nightclub goers across NYC. Regardless of the night, getting in at the best spots in town without having to beg the doorman was a veritable benchmark on social status.

The Lone Design Club Pop-Up Store Launch
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The Lone Design Club Pop-Up Store Launch | London Fashion Week Fringe

The Lone Design Club Concept Store opened its doors in the heart of Soho with a bang. Set across two floors, the downstairs featured models wearing new collections in immersive brand presentations whilst upstairs was filled with unique and interesting clothes and jewellery. 

The Lone Design Club Pop-Up Store Launch

The DJ spun throwback tunes as fashionista guests drank G&T’s and energy water drinks. 

The LDC store changes location and theme every month, with the next iteration appearing in Milan on Corso Garibaldi.

Photos from the Lone Design Club pop-up store launch