What is Moschino Doing For Its 40th Anniversary?
Fashion2 Minutes Read

What is Moschino Doing For Its 40th Anniversary?

June 15, 2023 Share

Moschino is blowing their birthday candles alongside some of fashion’s greatest. What are you doing for your 40th?

Moschino, the iconic Italian fashion brand known for its playful and irreverent designs, is gearing up to celebrate its 40th anniversary in style. With a rich history of captivating the fashion world, the brand is planning something special to honor its founder, Franco Moschino, and his enduring legacy.

Jeremy Scott | Image courtesy of Fashion United

On September 21, during Milan Fashion Week, Moschino will host a highly anticipated runway show that promises to be a fitting tribute to the visionary designer who first took the Milanese fashion scene by storm in 1983. Known for his campy creations, Franco Moschino brought a sense of playfulness and satire to the industry. From pop-art references to cheekily parodying Chanel’s iconic tweed suit, Moschino carved a unique niche that has remained influential to this day.

In the past, Moschino’s creative directors, including long-time friend Rosella Jardini and the recently departed Jeremy Scott, have successfully kept Franco’s over-the-top legacy alive. Jeremy Scott, who served as creative director for a decade, propelled the brand back into the zeitgeist with his bold and pop-culture-fueled designs. From McDonald’s-inspired motifs to Barbie-themed collections, Scott’s eccentric vision defined Moschino’s recent years and garnered a dedicated following among pop stars like Katy Perry, Kacey Musgraves, and the legendary Madonna.

However, as the fashion industry experiences increasingly shorter tenures for creative directors, Moschino is ready for a new chapter. The 40th-anniversary show will mark the first without Jeremy Scott at the helm, presenting an exciting opportunity for the brand to explore fresh perspectives and set a new creative direction.

To ensure a spectacular showcase, Moschino has enlisted four of the world’s most esteemed stylists: Carlyne Cerf de Dudzeele, Katie Grand, Gabriella Karena-Johnson, and Lucia Liu. Each stylist will create ten contemporary looks inspired by Franco Moschino’s designs, offering their unique interpretations of his legacy. The show promises to be a vibrant and playful palette cleanser, setting the stage for Moschino’s future under its new creative leadership.

This anniversary celebration not only highlights the enduring impact of Franco Moschino’s original vision but also emphasizes the brand’s commitment to honoring its founder’s irreverent and humorous approach to design. Moschino’s ability to blend high fashion with a sense of fun has made it a beloved label among fashion enthusiasts worldwide.

As the fashion world eagerly anticipates Moschino’s 40th birthday extravaganza, it’s a reminder that true style is not bound by conventions but rather celebrates individuality and creativity. With its audacious spirit, Moschino continues to captivate and inspire, proving that fashion can be both art and entertainment.

So get ready for September 21, when Moschino takes center stage in Milan, ready to dazzle us all once again with its unique blend of luxury and playful irreverence. Happy 40th birthday, Moschino, here’s to many more years of bold and unforgettable fashion moments!

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Author: Laura Scalco