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Collette mon amour2
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Internet Before The Internet | The Doc We’ve All Been Waiting For

“If you’re going to Paris – you’re going to Colette” – Kanye West

Earlier this year, before the words COVID-19 or pandemic were on anyone’s minds, there was a film preview that rocked the hypebeast internet even without allowing anyone to see it. 

Showing only to a select group of friends and family and screening exclusively in small private theatres in Paris, London, NYC and Tokyo – Colette Mon Amour had legions of fans clamouring to see more. The reason is simple: it is an hour-long love letter to the Parisienne concept store Colette, a shop on Rue Saint-Honoré that is credited with revolutionising fashion, and perhaps even global culture. 

Internet Before The Internet

Following the last days of the shop’s twenty year tenure from 1997-2017, director Hugues Lawson-Body and co-producer by La Pac, Elaine Lawson-Body and Highsnobiety, showcase the immense impact Colette had on creatives and hype collectors everywhere; all before the internet was even a thing. Collaborations, drops, limited editions, off-the-wall innovation – it was all at Colette before anywhere else, and it has not been forgotten.

Colette x Chanel
Colette x Chanel

The film features interviews with long time fans Kanye West, Pharrell Williams, Virgil Abloh, and legendary graffiti artist Futura among others, who discuss Colette’s impact on the world of fashion and beyond. 

For those that didn’t know the shop; it was a cultural epicentre, garnering a fervent admiration and true fanaticism from its legions of dedicated fans around the world. Brands and artists like André, KAWS, BAPE, Supreme, Kitsunè and many others were forged there into the global fashion consciousness. As if that was not enough, the shop’s curated environment practically invented the collaborative brand model taking brands like Chanel, Hermès, Saint Laurent and crossing them with Snoopy, Disney and Medicom. Since then, thousands have tried to imitate its magic but few have succeeded.

d&ww

Although its impact could not possibly be measured; its journey can now be admired through the intimate lens of Colette Mon Amour, finally streaming on Highsnobiety for $/£ 4. 

In addition, you can purchase official Colette, Mon Amour merchandise, including T-shirts, hoodies, a baseball caps and more here.

A dream made in hypebeast heaven…Colette, we will never forget you!


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