The world’s most expensive underwear has you at a crossroads; would you rather pay your rent or buy new underwear?
Everyone has worn an uncomfortable pair of underwear before. It’s a great way of ruining a perfectly pleasant sunny day; some scratchy boxer shorts which fit too tightly in all the wrong places or briefs that feel rugged against the skin.
On the other hand, if your underwear fits well and comfortably, you’ll not even realise it is there, and so it makes sense that there are countless Reddit threads of men, desperately looking for the comfiest pair of underwear out there. But what if we told you that the answer to that question is the world’s most expensive underwear, costing around a whopping $1,000 in price?
Lounge and underwear brand Nice Laundry has launched a pair of boxers made entirely out of cashmere, one of the most expensive fabrics in the whole world and undoubtedly the kind of material you want your undergarments to made out of. But it is not just the cashmere that makes it, the boxers are also embroidered in 24-karat golden thread. So is it really worth it, spending your months rent (or more!) on a pair of underwear?
Expensive pairs of underwear have actually populated the market for quite some time now. Granted, they may not be costing your month’s rent or the price of a used MacBook, but some high-end brands have developed high tech undergarments which sell for considerable price points.
Versace, for example, has always ruled the boxer/brief world with their designs, lately becoming more simplistic and less baroque in their patters. Some of the trunks are about $80 but the silk version of them goes up to $594. Steep.
If talking about branded underwear we should also mention Balenciaga’s who’s most expensive boxer briefs are priced at around $200 and boxer shorts for $230. Dior also has a set of boxers which cost about $780.
But the winner is Rayures H Colores Boxer Shorts, an Hermès special which costs upwards of 1000k. Worth it? Unsure. But you certianly won’t be getting a rash with those.
So, does this mean you should start saving up to buy yourself a nice pair of underwear? The answer, quite simply, is that it depends. If you’re the kind of person that revels at owning one of the most exclusive pairs of garments in the world, then there’s certainly a little something special about sporting a cashmere brief. If not, you’re more than welcome to keep on rocking your black and white Calvin Klein’s. From the female population to you guys; they suit you.
Updated July 2026
An update in the spirit of full disclosure: the $1,000 cashmere boxer that crowns this piece can no longer be bought. Nice Laundry’s gold-embroidered, flying-pig-stitched drop dates back to 2019, and by mid-2026 the brand’s own underwear page tops out at thirty dollars of perfectly respectable Micromodal. The most expensive men’s underwear in the world is, at present, a discontinued item — which tells you most of what you need to know about the world. No brand has claimed the record since and, seven years on, a pair of boxers nobody can buy remains undefeated.
The man behind them deserves the name-check the original coverage never quite gave him: Ricky Choi, who co-founded Nice Laundry in 2013 off a $119,000 Kickstarter — a record number of opening-day backers for a fashion project at the time — and described the cashmere boxer as “totally impractical”. He has since added a logistics company, Outerspace, to his day jobs. The boxers were a stunt, but the instinct — take the least glamorous item in the drawer and make it absurd — was sound, and every house on the list above has run a version of the same play.
As for that list, a mid-2026 audit: the numbers have mostly moved up, meaning things have surprisingly gotten more expensive. Retailer listings currently put Balenciaga’s boxer styles anywhere from roughly $235 to north of $1,100 depending on the cut; Versace’s silk baroque styles push four figures before markdowns; and Hermès still catalogues the Rayures H Colores, its pricing trending in the only direction Hermès pricing trends.
Why does the internet keep asking? Because “how much is the absurd version of an ordinary thing” is one of the most durable questions in luxury — it survives every pendulum swing between logomania and quiet luxury, since both eras need a number to gasp at. For the fuller economics of the gasp, see our decoding of Versace and the world’s most expensive men’s suits — and if you go hunting these pieces on the resale market, read how to spot a fake fashion store first.
