Australian singer-songwriter Sia just dropped a new video for her song “Pin Drop”, part of her “Everyday is Christmas (Snowman Deluxe Edition)” album released in early November.
The song is a melancholy ode to the Yuletide season and should definitely be added to your Christmas day playlist this year. Might be best saved for the end of the night though when things are winding down. When your auntie and uncle start slow dancing, that’s your cue.
The evocative visuals were directed and choreographed by Jacob Jonas of Jacob Jonas The Company, who has done work for the likes of Kanye West, Apple, Nike and the Gap.
Santa Monica local Emma Rosenzweig-Bock is one dancer in the video who exhibits captivating movements in a smoky, sandy environment, leaving quite the impression on the viewer. The phrase “I can hear a pin drop” echoes throughout the song and adds to the video’s hypnotic atmosphere.
“Everyday is Christmas (Snowman Deluxe Edition)” also features a remix of “Snowman”, which was certified Gold by the Recording Industry Association of America.
Sia began her career in the acid jazz band Crisp in the mid-1990s. The 45-year-old singer from Adelaide has since gone on to release nine studio albums, win an MTV Music Award, and receive nine Grammy Award Nominations.
She has been a part of highly successful collabs on “Titanium” with David Guetta, “Diamonds” with Rhianna, and “Wild Ones” with Flo Rida, but is perhaps best known for her Billboard Hot 100 number one single “Cheap Thrills” featuring Sean Paul, which currently has 1.6 billion views on YouTube.