OM-SE: The Brand Making Skincare Go Minimalist
Wellness3 Minutes Read

OM-SE: The Brand Making Skincare Go Minimalist

July 28, 2022 Share

Forget the lengthy skincare routines and check this out. OM-SE is a brand bringing Scandi minimalism into the skincare realm with a three step skincare routine.

Skincare is having a moment. Practically overnight, every single person became obsessed with finding the perfect skincare regime, swearing by their life-long favourite products and piling about 100 different new ones to an already lengthy skincare routine. It’s become a 5-step or 7-step process, one where more often than not, we don’t really know what it is exactly that we are lathering onto our faces. Cue in OM-SE.

The problem with skincare however is just how difficult it has become. You may need a cleanser for this. A special oil for that. Hydrating masks every two weeks. Gua-shas every other day. It’s a never-ending process of products and routines, overcomplicating something which, ultimately, can be very simple indeed.

Product photography. Image courtesy of OM-SE
Product photography. Image courtesy of OM-SE

Then we have OM-SE. Like every good Scandi brand, OM-SE is a minimalist at heart. Offering simplified skincare that combines 13 products into only 3, the brand believes in plant-based unisex skincare, without all the fuss that we’re used to.

OM-SE is a pandemic baby. It was founded in 2020, by husband and wife, Jenny and Jacob Huurinainen who were struggling with Jenny’s unbalanced skin post-pregnancy. By ditching all the additives that regular store-bought makeup include and using only quality ingredients, Jenny got her skin back up and glowing, and with her newfound minimalist skincare routine, OM-SE was born.

Product photography. Image courtesy of OM-SE
Product photography. Image courtesy of OM-SE

For Hydration

Beautifully packaged, OM-SE offers a singular product that replaces serum, moisturiser and setting spray in the form of a hydrating mist. That’s it, a 3-in-1 deal on skincare that saves up time, space and money for the savvy 21st century skincare guru.

For Cleansing

There’s quite a bit of talk on cleansing these days. From removing make-up to unclogging pores that have been exposed to heavy levels of pollution, there’s no denying our skins need to be washed properly. Again, to you this may look like a complex routine of makeup-removal followed by a gentle foam cleansing. The Scandi brand bets for an oil, which post-cleansing prevents your skin from feeling dry and uncomfortable.

Skincare Kits

Lets tell it straight; three products, 13 different uses. Their skincare kits are clever, smartly “replacing eye-makeup remover, pre-cleans, face wash, toner, essence, hydration serum, lash/brow serum, moisturiser, day cream, night cream, eye cream, beard oil, and setting spray.”

Offering options for normal-to-oily skin or ageing/dry, OM-SE uses 35 natural-plant based ingredients to revolutionise your concept of skincare in these nifty little skincare kits.

Similar Stories
Now Is The Time To Get Into Crystals
What Are The Craziest Fitness Fads Of All Time?
Ready for a Messy Weekend?
Author: Laura Scalco