Meet DressX: The Ukrainian Virtual Fashion Platform
Fashion2 Minutes Read

Meet DressX: The Ukrainian Virtual Fashion Platform

March 24, 2022 Share

Virtual fashion platform DressX has announced the launch of a fundraiser for Ukraine as Russia continues its invasion of the country.

DressX is a metacloset of digital-only clothes, NFT fashion items and AR looks. Understanding the scale of the negative environmental footprint produced by the fashion industry, DressX was created by Daria Shapovalova and Natalia Modenova in July 2020 as the first ever platform for digital garments that generate zero waste, carbon footprints, and chemicals during their production. 

Daria Shapovalova and Natalia Modenova | Courtesy of DressX

Working with traditional and 3D fashion designers, DressX provides a sustainable alternative to traditional fashion, enabling digital garments to be worn on photos and videos as a substitute for physical clothes used for content creation. Since its launch, DressX has become the biggest platform for digital fashion, with over 170 designers on board and thousands of items digitized and available for purchase on the website. 

“We strongly believe that the amount of clothing produced today is way greater than humanity needs” their website reads. “We share the beauty and excitement that physical fashion creates, but we believe that there are ways to produce less, to produce more sustainably, and not to produce at all. At a current stage of DRESSX development, we aim to show that some clothes can exist only in their digital versions.”

Daria and Natalia were born and raised in Ukraine and were distraught when the war broke out in their home country and did not waste a minute when thinking about ways to help. Announced in a series of Instagram posts, the platform revealed it would be launching the Support Ukraine Collection and are donating 100% of the proceeds to military and humanitarian efforts. 

Ebonee Davis | Courtesy of DressX

“At DressX we truly believe that no country should be affected by any sort of conflict, as peace is our biggest virtue,” one Instagram post by the platform read. “We created a special Support Ukraine collection as so many international friends asked us how they can help. So, with this collection (not for dressing, only for charity) we want to share our commitment for non-violence and to help our community to donate money safely.”

Madonna | Courtesy of DressX

The line, which includes digital earrings, a bucket hat, sweatshirt and heart-shaped dress all in the colours of the Ukrainian flag, has also attracted a number of international influencers, partners and clients, each posting images of themselves wearing the platform’s digital pieces.

In light of the humanitarian crisis currently ongoing in Ukraine, please check here for ways that you can help as a foreigner.

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Author: Imogen Burnett
Ukraine crisis
virtual fashion