The global pop superstar, American Idol judge and 13-time Grammy nominee launched a botanical twist to her new line of non-alcoholic drinks.
In the song that made her famous—2007’s musical sour gummy, I Kissed A Girl—Katy Perry is wasted by the second lyric, when she “got so brave, drink in hand, lost my discretion”.
Similar hangovers happen in Waking Up In Vegas, Chained To The Rhythm, and The One That Got Away.
“So it’s a bit startling that Perry’s latest breakout isn’t a new album but a line of non-alcoholic champagne called De Soi,” says Elle.
Singer Katy Perry is the latest celebrity to launch a range of beverages with the release of a non-alcoholic sparkling RTD brand.
The product is inspired by French ethos, which means pleasure with restraint.
Katy Perry and AMASS founder Morgan McLachlan blended natural distilling practices to create tonics that help the mind relax and revitalise.
De Soi is packed with feel-good ingredients, including yuzu, lemongrass, dates and rosemary for an elegant apéritif that’s still easy to sip.
In keeping with AMASS’ focus on premium Botanics, De Soi’s product line is vegan, gluten-free, non-GMO and contains no artificial flavours or colours.
Katy Perry or Katheryn Elizabeth Hudson, the American pop singer who gained fame for a string of often sexually suggestive hit songs and a playfully cartoonish sense of style, is back and ready to take on 2022.
Even though Perry has been quiet on the celebrity front, it seems that big things are coming her way.
Current husband Orlando Bloom proposed on Valentine’s Day in 2019, and in 2020 Perry revealed she was pregnant with Bloom’s child in her latest music video for Never Worn White.
“I love herbs, alchemy, and wellness. And I love the feeling of some of these different adaptogens that are actually in the drinks. Some of these herbal ingredients will help brighten your mood or ease you into the evening.” – Katy Perry
De Soi comes from the French phrase maitrise de soi, which means self-control. Made for indulging mindfully, a range of non-alcoholic aperitifs which are inspired by the French ethos of pleasure and restraint
In other words, the product is made from a bittersweet botanical meant for sipping slowly pre-dinner.
It is available for ready-to-drink cans or bottles and comes in three flavours: Golden Hour, Champignon Dreams, and Purple Lune.
“As a creative professional and a busy mom, I was searching for a delicious and bubbly ready-to-sip beverage that didn’t get in the way of early mornings and long nights,” says Katy Perry. “Life is filled with so many moments I don’t want to forget.”
De Soi’s three flavours layer botanicals like blackcurrant, birch and yuzu with natural adaptogens, including the reishi mushroom.
The purpose of De Soi was to bring people together and promote personal and social well-being.
Katy Perry may have taken a step back from the limelight for a few years, but her new non-alcoholic brand is shining a bright light on 2022.