Welcome To The Metaverse | How Fashion Is Turning Digital
Fashion3 Minutes Read

Welcome To The Metaverse | How Fashion Is Turning Digital

November 4, 2021 Share

The internet has transformed the way we live, work and enjoy entertainment. The next step? Virtual worlds that blend our physical reality with virtual realities. Now it is the metaverse.

The metaverse is the next step in the Internet evolution. It is the convergence of physical, augmented and virtual reality in a shared online space. The metaverse is a 4D version of our current internet. It can be viewed as a type of internet that you are inside of, rather than one that you are merely looking at.

One critical aspect of this work is that it cannot be controlled by one company. It has to be a decentralized system with many companies supporting it. Companies that are likely to bring it to life are Facebook.

According to creator Mark Zuckerberg: “Facebook will likely transition from a social media company to a metaverse company within the next 5-10 years.”

They already have a few products that will bring us closer to the metaverse. For example, they are planning on creating a world where people can connect digitally. Along with interaction through games, challenges, and even walking around a room with others who may be across the globe.  

Facebook will work across agencies, creators, e-commerce, virtual reality and augmented reality. 

Last week, Facebook announced its rebranding to Meta and committed billions of dollars to build the metaverse, an immersive future state of the internet that would be a natural environment. 


Well just a week ago, Zuckerburg made this out-of-this-world idea a reality when he previewed his vision for this new kind of digital world by changing the name of his 2004 social media company – Facebook, to his now 2021 pride and joy – Meta.

Now with Facebook’s recent purchase of Oculus, it has become clear that VR will be growing in popularity shortly.


On Instagram, Dolce & Gabbana’s latest fashion pieces even echoed the resemblance of futuristic dresses. From silver robotic suits to blackout sunglasses, the designs are out of this world.

Other brands like Burberry have collaborated with online gaming platforms to showcase their outfits, whilst brands like Gucci have created featured film NFT collections for their fans to enjoy. 


There is also speculation from Meta that virtual reality will be giving people the opportunity to create virtual rooms where they can store their specific NFT collections or fashion pieces.

With the NFT world currently dominating the virtual space for fashion, we can say for sure that the future is looking very bright for the metaverse. It is only a matter of time before our fast-paced, evolving digital space will blossom into a world outside of this one.


SEE MORE: Kunihiko Morinaga | How Anrealage Is Creating A New Digital ‘Dimension’

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Author: Michelle Laver
Dolce & Gabban
Mark Zuckerberg