If anyone embodies Anine Bing‘s effortlessly stylish, powerfully-fem look more than the designer herself, it’s Irina Shayk. For their 10-year anniversary, Anine Bring has revealed that the supermodel will be the face of their 2022 brand campaigns. It comes at a significant time for the firm, as it prepares to open a new UK store next month and the launch of its brand new Resort offer.
The collaboration with will support the relaunch of Anine Bing’s best-selling Classics Collection, as well as the debut of the brand’s first-ever Resort Collection. Both campaigns were shot by fashion photographer Chris Colls.
Anine Bing, founder of the brand spoke about working with Irina Shayk: “It’s been a dream working with Irina. She is effortlessly beautiful, confident, kind, and completely embodies the brand. I can’t think of a better person to represent Anine Bing as we celebrate this ten-year milestone.”
The Classics Collection is the brand’s core offering of best-selling “wardrobe-building blocks and everyday essentials designed to transcend seasonality”. That means tailored suiting separates, elevated basics, leather accessories and more. Grounded in timelessness, versatility, and exceptional quality, every piece is intended to mix, match, and layer with everything from the Anine Bing collections.
The campaign sees Irina Shayk in the best-selling Mika Shirt and Eva Tank, along with new additions to the Classics Collection: the Frances Jean in river blue, Colette Bag in black croco, Highland Sunglasses in gold, and Bree Dress in white.
The first-ever Resort Collection from Anine Bing will debut in May 2022, officially marking the brand’s ten-year anniversary and aims to “showcase new seasonal categories including swimwear and vacation-inspired ready-to-wear.”
Key swim launches from Resort 2022 include the Jace One Piece in cream, Rosa Bikini Top and matching Naya Bikini Bottom in black, and the Lesly Swimsuit in black. Resortwear highlights include the Classic Blazer in black, Carrie Pant in black, and Praia Sarong in black and cream.