How Much Do Music Influencers Make a Year? 
Trends3 Minutes Read

How Much Do Music Influencers Make a Year? 

October 14, 2023 Share

We’re all about salary transparency here. So when it comes to music influencers, it’s time to debunk figures.

 It should come as no surprise that a growing number of people have turned to social media in recent years to hear about new music and communicate with their favorite singers. Therefore, there has been an increase in the number of music influencers (sign up as influencer here), who are typically music lovers or professionals who use social media platforms to share their thoughts on music or promote upcoming events and concerts.

Let’s delve into the world’s greatest musicians and annual income.

Image courtesy of Austin Neill

Ariana Grande 

Ariana Grande has over 223 million Instagram followers, making her the most popular music influencer on the platform. 

Her excellent vocal range, engaging tunes, and modest attitude have helped her gather a large fan base known as “Arianators.” Followers are frequently eager to replicate their favorite music influencers’ fashion sense, and Ariana’s particular sense of style was responsible for the growth in popularity of babydoll dresses and long pony extensions.

Ariana Grande’s annual earnings range between $20 and $30 million.

Conan Gray

Conan Gray has quickly become one of music’s most recognized stars. His cover songs and unique compositions originally propelled him to fame on YouTube. The release of his first album, “Kid Krow,” contributed to his rise to prominence. The chart-topping singles “Maniac” and “Heather” contributed significantly to the album’s commercial success. It was the latter that recently went viral on TikTok, helping Gray’s stardom soar to new heights.

Conan Gray makes an estimated $1.16 million per year. 

Harry Styles 

Although the careers of the other four members of One Direction have waned, Harry Styles remains active in the music business. Because of his catchy songs, his fans continue to follow him on various social media platforms, but they are also interested in his willingness to challenge gender stereotypes. Harry is often seen on magazine covers and at music awards ceremonies wearing dresses, skirts, and painted nails.

According to reports, Harry Styles earns more than $10 million every year.


Popstar Rihanna’s Instagram account has almost 110 million followers. She uses her Instagram account to promote her cosmetics business, Fenty. Throughout her career, she has been known to embrace many musical genres and recreate her style. According to current reports, Rihanna’s annual earnings range between $40 million and $70 million, depending on her music’s promotional and release cycles. 

Loren Gray 

Loren Gray, a model, singer, and composer, is also well-known in the realm of social media influencers. Gray, who is just 19 years old, has gained an incredible 54 million TikTok fans and 22 million Instagram followers in a short period. She is quite effective at engaging with the people who follow her Instagram account. She is the world’s youngest Instagram influencer.

She has now created a prominent presence on a variety of social media sites, including Instagram, Twitter, and YouTube, and has also released several commercially successful songs. Loren Grey’s annual income is expected to exceed one million dollars in 2023.

Doja Cat

Doja Cat is certainly a household name, making him a significant power in the music industry. The rap artist began her career in the early 2010s, but it wasn’t until 2019 that her sleeper singles “Mooo!” and “Candy” became viral, catapulting her to the industry’s forefront. Doja’s career took off in the same year when her second studio album, “Hot Pink,” was released. Her TikTok-created viral hits “Juicy,” “Say So,” and “Streets” were featured in the album.

According to Forbes, Doja Cat makes $5.8 million per year through her songs and contracts.


Queen B ranked third on the list of major music influencers on Instagram, with 276 million followers. Beyonce mostly focuses on sportswear, including the launch of her apparel line, IVY PARK. When she happily announced that she was expecting her first child in 2011, it became the most-liked post on her Instagram profile. Beyoncé gets $90,000,000.00 every year. 

Snoop Dogg 

Compared to many of the other influencers on this list, Snoop Dogg is considered an old statesman; nonetheless, he has created a massive fan following. On Instagram, he has over 80 million followers and uploads “behind-the-scenes” photographs and memes. He is a rapper, actor, producer, and entrepreneur. Snoop Dogg has an annual income of over $15 million. 

Taylor Swift 

Taylor Swift is one of the few potentially important figures in the pop music business. She is practically never out of the public eye due to her number-one hits on the charts and her strong links with other celebrities. She has 252 million Instagram followers and 51.3 million subscribers to her YouTube channel. She uses her Instagram account to share concert photos, personal photos, and promotional information. 

She earned a total of $92 million in 2022. Industry experts predict that her current tour’s gross revenues will be close to, if not over, one billion dollars because of the momentum it has generated.  

This article may contain advertisements. Please note all figures should be double checked by reader.
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