Unveiling the Kardashian-Jenner’s business empire: fashion, beauty, and beyond.
Nobody does business and marketing quite like the Kardashian and Jenner clan. From fashion to beauty and beyond, they’ve built an empire across various industries – albeit with varying levels of success.
Here is every family member’s business endeavour.
Kris Jenner
Kris Jenner, the shrewd and supportive matriarch, deserves recognition for orchestrating many of the family’s business ventures. While not directly launching every brand, her guidance and management skills as their momager have been instrumental in their success. She also took a leap with Safely, a plant-powered cleaning and self-care brand focussed on eco-friendly products. This venture highlights Kris’s ability to identify potential markets and cater to a growing demand for sustainable solutions.
Kim Kardashian
Kim’s business ventures are known for innovation and adapting alongside trends. SKIMS, her solution-oriented shapewear line, revolutionised the market with its focus on comfort and inclusivity. KKW Beauty (discontinued in 2021) offered high-end make-up products, while KKW Fragrance (also discontinued in 2021) catered to a luxurious fragrance experience. Kim’s early ventures included clothing lines through the Kardashian Kollection brand and co-ownership of the Dash clothing store chain. Most recently, she established SKKY Partners, a private equity firm poised to invest in various sectors.
Khloe Kardashian
Khloe’s entrepreneurial spirit shines through Good American, a leading denim brand known for its size inclusivity and body-positive message. Good American has redefined denim by offering a wide range of styles and sizes that flatter all body types.
Kourtney Kardashian Barker
While Kourtney’s focus has recently shifted towards wellness initiatives with her husband Travis Barker (details yet to be revealed), she was previously involved in the Kardashian Kollection clothing lines and co-owned Dash with her sisters. An interesting recent venture is her collaboration with Boohoo for a clothing line, or Poosh.
Kendall Jenner
Kendall, the supermodel of the family, has also dipped her toes into the business world. Beyond her involvement in the Kardashian Kollection and Dash, she co-founded the award-winning 818 Tequila brand. This venture showcased her entrepreneurial spirit and foray into the beverage industry.
Kylie Jenner
Kylie’s business empire is vast. Kylie Cosmetics, launched in 2015, became a massive success story, solidifying her as a young billionaire. Expanding her beauty empire, she introduced Kylie Skin, offering a range of body and skincare products. Catering to the needs of young parents, Kylie Baby provides gentle baby care products.
