Butter Yellow: The Sunny Staple Taking Over 2024
Taste3 Minutes Read

Butter Yellow: The Sunny Staple Taking Over 2024

April 29, 2024 Share

Ditch the boring beige! Butter yellow is the chic color trend for 2024, adding sunshine to your wardrobe and mood. Learn how to wear it!

Dust off your pastels because butter yellow is having a moment, and it’s about damn time. Forget the canary yellows that scream for attention – this season, it is all about a more subtle, serene kind of sunshine. Think of it as the beige you never knew you needed, with a touch of whimsy that whispers “spring break in Capri” rather than “caution tape.”

Yes, yellow. The color that’s historically divided us – too loud for some, a ray of sunshine for others. But butter yellow transcends the fray. It’s a neutral for the non-conformist, a way to inject warmth into your wardrobe without, you know, actually breaking a sweat (because let’s face it, darling, bold choices are exhausting). Fashion royalty from Bally to Louis Vuitton are already walking their runways in butter yellow confections, and if it’s good enough for Aubrey Plaza and Hailey Bieber, well, it’s good enough for us, right?

How To Style It

Now, the real question: how does one wear this edible hue without looking like a walking highlighter? It’s surprisingly easy. Butter yellow plays beautifully with classic neutrals – navy, black, burgundy – adding a touch of warmth to your tried-and-true ensembles. Think a butter yellow blazer over a navy midi dress, or ditch the khakis for a pair of butter yellow culottes (because who needs basic anymore?). This versatility is why you’ll be seeing it everywhere, from the cobblestone streets of Copenhagen to the concrete jungle of New York.

Isabel Marant top. Image courtesy of Farfetch.
Alessandra Rich jacket. Image courtesy of Farfetch.

Denim, that eternal love affair, gets a refresh too. A striped yellow button-down tucked into high-waisted jeans is the perfect weekend brunch look (bonus points for a mimosa that matches). Feeling a little less adventurous? Dip your toes in with butter yellow accessories – a pop of sunshine with ballet flats, a chunky scarf, or a sleek handbag can elevate any outfit from drab to fab.

Here’s the real kicker, though: butter yellow isn’t just about looking good, it’s about feeling good. In these uncertain times, a little sunshine on your shoulders (or handbag) goes a long way. Plus, this shade transcends seasons – a welcome change from the fleeting trends that leave us with closetfuls of regrets. Sustainable fashionistas, rejoice! Butter yellow’s classic appeal ensures it won’t be gathering dust next year.

Karl Lagerfeld bag. Image courtesy of Farfetch.
Jacquemus shoe. Image courtesy of Farfetch.

And speaking of wardrobes, butter yellow is more than just a passing fancy, it’s a strategic investment. Picture yourself at a spring wedding, a vision in a butter yellow dress with gold jewelry and strappy sandals. Or, on chillier days, a cheerful yellow knit brightens dreary weather with ease.

Sandy Liang, Fall Winter 2024. Image courtesy of Glamour.

Without trying to be too cheesy, whether you’re a minimalist or a maximalist, there’s a shade of sunshine waiting for you. Let 2024 be the year you bring a little bit of yellow magic into your life, and trust us, your closet (and your mood) will thank you for it.

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Author: Laura Scalco
butter yellow