All The Upcoming Air Jordans Releases

All about the March 2023 Air Jordan drops, with their iconic performance, designs, cultural significance, and exclusivity.

For trainer lovers, there’s nothing like the Air Jordans. A cultural staple since the mid 80s, these shoes are iconic collector items, with brand new pairs selling for thousands of dollars and a re-sale market which dabbles in three figure price tags. From their exclusivity to their designs, cultural significance and performance features, owning a pair is somewhat like striking gold in a shoe mine.

What is The Hype All About?

Created by Nike in 1984, Air Jordans were initially designed in collaboration with basketball superstar Michael Jordan, and have since become a cultural phenomenon that transcends the world of sports. The first pair was released in 1985, and it was an instant hit with its superior performance on the basketball court, its lightweight construction and advanced cushioning technology. Not to mention it’s unequivocally bold design that set it apart from other sneakers on the market, with its distinctive “Jumpman” logo and sleek lines.

In addition to their superior performance features, these trainers have also become a cultural phenomenon in their own right. The shoes are often associated with hip-hop and streetwear culture, and have been worn by everyone from rappers to professional athletes or fashion icons, granting the shoe an air of exclusivity. Many models are released in limited quantities, making them highly sought-after by collectors and enthusiasts, also leading to a thriving resale market for the trainers, with some rare models fetching tens of thousands of dollars.