ARTCELS XXI Launch Party
Travel3 Minutes Read

ARTCELS XXI Launch Party

February 27, 2020 Share

Ever dreamt of owning your own Banksy, Kaws or Hirst? With ARTCLES, now you can. 

ARTCELS launched with a fabulous party that saw the top of the art-world turn out in full force for a contemporary art exhibition at House of Fine Art (HOFA) on Bond Street entitled ‘XXI’. Works by world-renowned artists including Banksy, Damien Hirst and Kaws were on display and made available through the new platform, providing investors the chance to buy equity in the form of digital tokens backed by shares in each of the artworks.

ARTCELS is the brainchild of Glencore commodities trader, Gijs de Viet and London-based contemporary art gallerist, Elio D’Anna of HOFA, who designed it to open the lucrative world of blue-chip art investments to a wider and younger international market. 

Citing the Economist, Gijs de Viet explains that “Fine Art has been the single best performing asset class over the last 100 years, so it’s about time this opportunity be opened up to a much wider group of investors.” He adds, “ARTCELS’ mission, is to provide a new alternative to traditional ways of investing in art whilst building a bold and diverse portfolio of Contemporary art with a focus on rare editions and works on paper to attract younger, web-savvy investors with an offer on high-end assets and high value shares.”

Champagne flowed and the DJ had the crowd on the dance-floor partying whilst rumours circulated that Banksy himself was in attendance incognito. 

The next event at HOFA will be for the VIP private view of Nova Zuang Hong Hi’s work on March 18th. For more information about this upcoming event or about investing, please head over here.

Blame Game | KAWS
Very Little Helps | BANKSY
A Guest Views Works By KAWS at the ARTCELS Launch