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A Private View Of ‘Van Gogh: The Immersive Experience’

If you’re going to experience an art exhibition, a private view is certainly the way to do it. 

There’s nothing quite like the chance to enjoy a glass of champagne and make your way around the gallery in your own time. It’s a great chance to take in each and every aspect of the art on show, appreciating pieces in their entirety as the artist intended. 

Consider the private view experience within an exhibition that looks to be as immersive for the audience as possible and you’re in for an incredible evening – much like the one experienced by those present at a private view of Van Gogh: The Immersive Experience on Wednesday August 4th. 

Held at London’s Old Truman Brewery in Spitalfields, the exhibition has already enchanted visitors from around the world, having already held dates in Brussels, Beijing, Tel Aviv and Naples to rave reviews. Following the London dates, the experience will continue its tour of Europe before heading stateside, where visitors in New York, Miami, Las Vegas and more will be able to take in the Van Gogh experience for themselves.

It’s easy to see why this event has been such a hit around the world. Spread over 20,000 square foot, the light and sound spectacular features two-storey projections of the artist’s most compelling works. With Van Gogh considered one of the greats, his work is unsurprisingly spread throughout several of the world’s most prestigious galleries – it’s rare that visitors are able to experience his work in one place, not to mention in the most spectacular fashion.

With this in mind, an invitation to the private view of the London event was perhaps the hottest ticket in town on Wednesday – and every member of London’s DDW family was welcome. 

As guests descended on the venue, photographers were present and champagne was flowing. Amongst attendees were singer and former Pussycat Doll Ashley Roberts, Gossip Girl actor Ed Westwick and champion figure skater Vanessa Bauer, alongside a number of other famous faces and London socialites. Once all guests had arrived, the exhibition began, with attendees given the full VIP walkthrough experience.

The exhibition consists of a number of immersive features, beginning with a ‘virtual museum’ spotlighting Van Gogh’s work and later including a VR experience detailing an imagining of a day in the life of the artist. There are vast and beautifully designed projections of many of Van Gogh’s most celebrated paintings, including the iconic Starry Night. However, for those familiar with the artist, it’s well-known that Van Gogh was something of a tortured soul, which the exhibition does it’s best to explore in detail, also. One part of the experience sees visitors given an insight into Van Gogh’s stay in an asylum after cutting off his own ear following a lengthy battle with his mental health. Given the level of immersion that the exhibition promises, it goes without saying that this makes for a rather chilling moment in an otherwise beautiful experience.

If it sounds as though you’d like to experience this journey into the life of one of the most celebrated artists in history for yourself, we’d certainly recommend booking your tickets. The exhibition first opened to London audiences in July and will remain throughout the summer.

Tickets for Van Gogh: The Immersive Experience can be booked here.