The Renaissance Awards 2021 | Livia Firth Turns The Red Carpet Green
Society21 Minutes Read

The Renaissance Awards 2021 | Livia Firth Turns The Red Carpet Green

October 18, 2021 Share

On 18 October 2021 at 11 pm est, a virtual live event – the Renaissance Awards will take place across the world where celebrities and icons alike will be sharing encouraging messages to a wide audience on social media. 

It’s officially the worlds first activist green carpet event – making history.

We all know by now that we are running out of time to save the planet that we live on. This very sobering fact can no longer be ignored – but we now need to think not only of how the dramatic climate crisis may impact our own lives, but how it might impact those that come after us; the lives of our children and grandchildren, the generations of the future.

With this in mind, Eco-Age – the organisation behind the revolutionary Green Carpet Fashion Awards – has created a new initiative, The Renaissance Awards, through which it celebrates and champions the sustainability work of international young leaders, who represent an opportunity for real change.

Founded by longtime eco-fashion activist Livia Firth in 2009, Eco-Age — a sustainability and communications agency that provides real-world solutions to brands looking to improve their supply chains — is committed to sparking a green renaissance. They also use innovative technology and media formats to rethink the awards landscape.

The Renaissance Awards is the first global award dedicated to the work of international young leaders who are working for a more environmentally regenerative, socially just, economically inclusive and technologically balanced future.

The Virtual Green Carpet will premiere on Instagram where talent and influencers all over the world will send messages to support young leaders and help spread their message. 

The idea behind labelling the awards as ‘The Renaissance’ was inspired by the way young activists and thinkers can bring about irreversible change. This is something we have seen throughout history and is something which is happening right now, whereby young people are initiating the change that we need to see for our planet’s survival.

the Renaissance Awards
Livia Firth

The awards recognised young activists who are fighting for a better world. They were acknowledged within the following four categories: Socially Just, Economically Inclusive, Environmentally Restorative, and Technologically Balanced.

The Awards are captured in a stunning movie format produced by award-winning Pulse Films Italia and directed by Grammy-nominated Giorgio Testi, featuring A-list talent including Gisele Bündchen, Colin Firth, Annie Lennox and Nile Rodgers, who spoke from all over the world, but, through the use of augmented reality. In other words, a virtual green screen.

Tonight the Renaissance Awards movie will be distributed by SKY TV and the event will be live-streamed for later viewing.

Each young leader also received an NFT (a non-fungible token) as their award. If you are not yet familiar with NFTs, think of them as a digital asset that can typically be bought and sold with cryptocurrency.

Check out the NFT award below:

“The intention of digitising the awards was not to keep the carbon footprint low, it was more to demonstrate what we can do even without all being in the same room at the same time.” – Livia Firth

By using an Instagram filter over a powerful message, Firth encourages our digitally inclined youth to spread the word on social media. Many celebrities have already jumped at the opportunity to spread motivational messages using the platform:

In recent years, Firth’s mission has reached new heights, as she continues to expand Eco-Age’s reach beyond that of just the fashion industry. Previously, the sustainability agency has hosted the Green Carpet Fashion Awards in partnership with the National Chamber of Italian Fashion, an event to promote a more eco-friendly approach to designer fashion in Hollywood. 

Above all, the founder emphasizes that the goal of the awards show is to “remind people about their power, about the fact that even though they call us consumers, we are citizens first and foremost.”

“Passing the microphone to young activists is one of the most important things that we can do right now” – Colin Firth, actor and Eco-Age Producer 

Join the movement by downloading the Instagram filter here.