Kicking off with menswear and couture, fashion month has arrived in style.
With eight new faces emerging on the scene, each with a legion of A-list followers and a track record of true innovation, Paris Men’s Fashion Week boasts a mix of classics and newcomers.
AMIRI
This isn’t officially a debut for Amiri, but they are just getting started. The brand began by designing custom stage costumes for rockstars, but flash forward a few capsule collections and they’re blending their classic L.A. cool kid vibes with a street attitude, having even secured a flagship store on Rodeo Drive. Mike Amiri was even nominated for the CFDA‘s Award for Menswear Designer of the Year. A serious one to watch in Paris this year.
Bianca Saunders
British designer, Bianca Saunders, is an emerging talent who won the ANDAM Prize 2021 and was a finalist for the LVMH Prize in the same year. She’s even collaborated with Gucci. Bianca is evolving just in time, injecting the menswear scene with feminine roots and her West Indian background, in an artistic space that promotes the fluidity of gender. Having already taken London by storm, her eponymous label is now on the most renowned of runways.
Doublet
Any brand backed by LVMH has the potential for a rapid explosion. Masayuki Ino, the conglomerate’s prize winner in 2018, is accomplishing just that with his Japanese streetwear company, Doublet. Ino’s ramen pop-ups and stuffed animal totes have a quirky edge and a touch of fun childlike delight that is often missing from the Parisian style. Doublet will no doubt make an impact.
EGONlab.
The fantasy of pure fashion ambiguity is rarely realised… unless EgonLab is involved. The founders, Florentin Glémarec and Kevin Nompeix, present themselves as drawing inspiration from “societal culture and all forms of revolution that have impacted the modern world.” They are passionate about dressing anyone who wishes to wear their designs (even digitally). Age, gender, socioeconomic background – irrelevant.
KidSuper
Colm Dillane of KidSuper allows organic colours and shapes to find their place in a mix of lively streetwear and elegant evening attire. With a Puma partnership and the LVMH Karl Lagerfeld prize under his belt, Dillane is creating an impact in both the fashion and art realms, integrating galleries and runways.
Rains
Amid an it-girl proliferation of all things Scandinavian, Copenhagen chic has become quite the trend. Thus it was only appropriate for Rains, the Danish outerwear brand renowned for conceptual utilitarianism, to show their most grand collection yet at the fashion capital’s Palais de Tokyo for Autumn/Winter 2022. After some deciphering of their cryptic Instagram posts, it seems they are teasing a Northern Lights themed re-imagining of their outerwear silhouettes.
VTMNTS
Nobody does viral better than the Gvasalia family. VTMNTS, was launched in July and the brand’s basic menswear aesthetic spread like wildfire, with over 100 retailers globally stocking the collection upon its initial release. If their debut it anything to go by, we’d suggest you keep an eye on VTMNTS.
BLUEMARBLE
Bluemarble‘s fast ascension onto the Paris calendar, despite the fact that it was only founded in 2019, is nothing short of amazing. Founder Anthony Alvarez takes a surrealist approach to menswear, sported already by the likes of Swae Lee and Jacob Elordi. Bold, wearable prints teeter on the edge of gaudy and elegant, settling somewhere that has deservedly piqued the world’s interest. And that of Paris.
SEE MORE: WHAT’S GOING ON WITH MEN’S FASHION WEEK?